Jewellery is a piece of craftsmanship and art worn by the Beautiful you. They come in various shapes and sizes and each one is unique in itself just like you are. It is the wearer who carries them and it is the wearer who adds to the beauty of the product.

Therefore we refer to our collection as Jewellery and move away from the various adjectives (like Fashion Accessory, Imitation Jewellery, Artificial Jewellery, etc.) added to them as each piece in your possession is a Jewel in itself. We refer to our collection as Jewellery.

We aim to provide you with the type of jewellery that allows you to experiment with a wide variety of designs and trends most cost-effectively.

Collection for special occasions

Indian culture celebrates colour, life, and extravagance and as such the jewellery worn, especially for special occasions, is supposed to be quite heavy and gorgeous. The ornate factor is what makes it so attractive and it is also what can make or break an outfit and this is where our collection comes in handy.

During wedding season, a lot of different accessories are required and they all have to be in the Indian style. Moreover, the same pieces cannot be repeated as this can be considered a serious fashion faux pas. This is why there are many wonderful options for brides and guests.

In Indian jewellery, certain styles like Thewa and Kundan have a timeless appeal and are highly appropriate for festivals and weddings. On the other hand, beads and pearl necklaces are the most trendy fashion accessories at the moment and can be worn with a wide variety of outfits.

Collection for casual days

Dangling earrings with twinkling stone studded designs are a great way to dress up both Indian and western outfits. They look great with Indo Western items like tunics and tops. The most popular use for our collection is in the casual wear wardrobe. With the addition of a small, trendy accessory item the whole look can be elevated into something special.

Tunics too should be worn with fashion jewellery like long gold plated necklaces, Victorian necklaces and stone studded earrings. Pair up trendy artificial jewellery with Indo Western dresses and tunics for an unforgettable party look. Elaborate Indian imitation jewellery is the perfect centrepiece for a glamorous ethnic look, whether it is a saree, lehenga choli or salwar kameez.

Shopping imitation jewellery

The best and easiest way to access a wide range of choices is to shop online. This is mainly because the creation of good jewellery is an art and good quality pieces are quite hard to come by. With a trusted online retailer like us, you’ll be assured of great quality and have access to all the types. There are many beautiful varieties of jewellery available. You’ll find pieces made of brass, oxidized metals, copper, and wood as well as gold or silver-plated sets.

Stone studded necklaces come with glittering colorful crystals or stones in a range of rainbow hues like red, blue, pink, white, purple, green, and orange. A great alternative to diamond jewellery is the artificial Austrian and American diamonds. Each of these has a unique set of advantages and looks just as real and attractive as real diamonds.

You’ll also find stunning pearl jewellery pieces made of cultured or fake pearls, in an effusion of classy and ornate designs. Low-key pieces like pendants, bead necklaces , and bracelets will add a dash of style to casual looks. Designs include Indian motifs like fruits and flowers as well as Western-style Victorian cameos or simple beads.

All the classic styles and traditional designs can be adapted into the pieces which look gorgeous. This includes heavy pieces like Kundan, Thewa, Meenakari, and Polki jewellery as well as latticework gold pieces with paste stones. More modern style jewellery incorporating ethnic designs is also available, including pretty pendants, bracelets, and earrings.